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California, 1960. A small health food store creates a delicious, naturally low–fat granola—our first product. Fueled by our passion for wholesome foods and the people who love them, we’ve grown in the decades since to include more of the good stuff you’ve asked for: cereal, cookies, crackers, nuts, soup and juice.
Our mission, however, has remained the same: Create foods with real nutrition and the delicious tastes of nature; skip the artificial flavors, preservatives, hydrogenated oils and high fructose corn syrup.
But it goes further than that. We believe in simply flavorful foods you can feel good about feeding your family and yourself, so you can focus on the more complicated things in life. We believe in using only the finest ingredients and in maintaining their natural integrity (no unnecessary fillers, please). And we believe food should connect you to your community and the planet, which is why we are proud supporters of The Nature Conservancy, a leading conservation organization working around the world to protect ecologically important lands and waters for nature and for people.
We also recognize that our responsibility goes beyond great taste, and it begins on the farm. That’s why we have secured Non-GMO verification on 20 of our products and that number will keep growing. Our goal is to have Non-GMO verification on all of our products by 2018.
This is our inspiration and our mission: making better food for a better life, worldwide.